LA SED: A WINDOW TO A MORE HUMAN WORLD.
The time has come to do my bit and take a small step towards the type of society to which I understand we should walk. A society that runs away from routine, uniformity, wearing and throwing away, changing wardrobe every season to go to the latest fashion.
I think that we are not free to choose, that the big companies have done a great job letting us think that we are, but in fact we are at their mercy, dressing as they want, eating what they want, consuming what they want.
With this I just want to say that when you see a creative work, in addition to whether you like it or not, put in value all the work behind it. Work that is not based on multimillion-dollar marketing campaigns or the exploitation of workers thousands of kilometers from here, but on the work of artisans who strive every day to offer you unique products of excellent quality.
Every creative process starts from an idea, from something conceptual, immaterial, that has to be landed on the ground.
Here we have to make our idea come true. A good design to achieve something aesthetically beautiful but at the same time practical, easy to use. From the shape and color to the materials and finishes so that the design is round and true to our principles, to achieve something aesthetically beautiful but at the same time practical, easy to use.
It is time to share with the rest of the world what we have been creating in the workshop. If not, none of this would make sense.